MISSION AND VISION
Our Mission is to create Made in Italy cosmetics and enhance the territory, offering excellent products, innovative formulas that are both natural and organic, ensuring high performance.
Our products are distinguished by a unique and elegant packaging, and they are up-to-date as they adhere to market trends in skincare, bodycare, and haircare.
The fusion of love for nature, Italian craftsmanship, attention to innovation processes, and essential scientific skills allows us to offer a product of undeniable quality. A concept of sustainable luxury, where each preparation is dermatologically compatible and effective as it is specifically designed to preserve the well-being and beauty of the individual.
We respect the environment by using exclusively 100% recyclable materials. Furthermore, our ethics lead us to strongly oppose any form of animal testing. The commitment to protecting our 'friends' is a life choice of the founding members and the entire team.
OUR VALUES
AUTHENTICITY: We create sincere natural and organic cosmetics, developing products designed for skin care and the preservation of its authentic beauty.
INNOVATION: Our Research and Development team is dedicated to research and continuous training to create formulas in line with new trends and scientific discoveries in the field of cosmetics.
QUALITY: Through periodic checks on the finished product, raw materials, and throughout all production stages, we create innovative products that meet high standards of safety and quality.
DERMATOLOGICAL COMPATIBILITY: We create formulas that respect and preserve the skin microbiota, producing cosmetics that meet the needs of all skin types, including the most sensitive ones.
SUSTAINABILITY: We create innovative and environmentally friendly cosmetics, following the principles of the green economy, minimizing the environmental impact of production.
ACCESSIBILITY: Our products represent the right balance between luxurious appeal, top-level performance, and affordable price.
CUSTOMER CARE: We offer personalized consultations and attentive after-sales support. The continuous exchange of ideas with our customers helps us to better meet their needs.
RESEARCH AND DEVELOPMENT
The constant pursuit of quality is at the core of the work within our laboratories. A team of experts, nature and beauty enthusiasts, is continuously involved in the creation and development of formulas: each individual reference is made up of carefully selected and top-quality raw materials.
The study of each component and the search for innovative ingredients and active principles drive our cosmetologists to perfect formulations and optimize production processes.
We assess the compliance with quality standards of each individual raw material through stability tests and precise and analytical Quality Control.
In addition to conducting internal tests, we collaborate with accredited centers and various university spin-offs.
Ours is 100% active cosmetics: in the formulas, only the purest actives, hydrolates, and precious extracts are used at high percentages.
